War narratives/ Branding Pakistan

Is it possible to sell a country as a commercial product? Obviously it is. The process applies to consumer goods, people, famous brands, why not for a country? But what happens if that country is called Pakistan? They have spoken recently in Islamabad at a conference organized by Brand Pakistan (http://brandpakistan.pk ). Pakistan is a country of incomparable natural beauty: lakes, mountains, a rich fauna. And of course fascinating archaeological sites (such as the city of Multan, just as an example, and Lahore that winds), and mix different cultures, colorful festivals, hockey matches and bullfights … .So some respects it… read more →